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In order to more effectively communicate with the contacts in the database, an automated HTML email application can be provided. This system will allow a user to design a template or use a pre-designed template for messages sent to members of the database. The system will incorporate the content management system (described above) to allow a user to add text, images, tables or hyperlinks to the mailing. The system will provide the user with the ability to email a stored announcement to the entire database or to specific categories or groups within the database, or to individual members.
The system can convert from an HTML email to a text version for those contacts that can't, or prefer not to, receive HTML-formatted email. The user can also create a separate mailing list on the system for mailings outside the members of the contacts within the database. The system stores the data of the mailing along with the number of messages sent and keeps an archive of the mailings. The system will automatically place a link at the bottom of each mail piece that will allow the recipient to unsubscribe to future mailings. This will trigger a modification to the contact table that no future mailings will go to that contact. (Back to Management Gateway Modules)
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